Consumer Products - Lapham’s Quarterly

Consumer Products - Lapham’s Quarterly

"Celebrity culture is religion in disguise. It pretends to be junk while giving us the sustenance that we need. Celebrities live like gods; they act like gods. They dwell in the dark recesses of our souls where we crave the images of gods. In the aisles of the supermarkets they stare down at us like the saints and gargoyles that once crowded the cornices of medieval cathedrals with the iconography of suffering, or like sculptures in Hindu temples that celebrate birth, sex, death, rebirth. The latest American Religious Identification Survey shows that the fastest growing religious choice in the United States is “none,” now larger than every other group except Baptists and Catholics. Pop culture is rushing in to fill that space, an unacknowledged religion of consumerism, guiding the major transitions of life: birth, adolescence, marriage, sin and redemption, death and life after death."